At Ray Evernham Enterprises we believe in a 360 degree marketing approach. The approach looks at all of the touch points surrounding the consumer, wherever they are. We think of it as "cross-channel" marketing, as it's less about specific initiative integration and more about a full circle series of services and strategies towards a common goal.
At Ray Evernham Enterprises we’ve developed a valuable menu of services and programs. Services that capitalize on the powerful brand recognition of Ray Evernham, the various integrated marketing platforms and assets at our disposal, and the intense loyalty of the racing community.
We can provide you with the premier opportunity to brand, sample and gain media exposure for products and services, and directly connect with fans and consumers through a wide variety of services… providing return on investment that will meet and exceed expectations.
Key marketing initiatives we focus on:
- Promotional Marketing
- Public Relations
- Activation
- Hospitality
- Media
- On-Track
- Online
- Consulting
To accomplish these marketing initiatives we utilize one or more of the following assets/programs at our disposal:
- Ray Evernham Marketing Rights & Personal Services
- Competitive USCS/WoO Sprint Car Team Sponsorship & Rights
- East Lincoln Speedway Sponsorship & Special Events
- Grass Roots Motorsports Marketing Activation Programs
- Land Speed Record Car - Technical & Sponsorship Rights
- Erin Crocker Driving School - Technical & Sponsorship Rights
- Exciting and Unique Hosted Corporate & Customer Events
- Consulting & Technical Services for Motorsports and Business
- Participation in Charitable Efforts and Diversity Programs
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